From Idea to Intention

:Agreeing the concept…

The idea didn’t arrive fully formed.

Like most worthwhile things, it started as a conversation — about what feels broken, what feels forced, and what we’ve personally stopped trusting.

We talked about discovery. About how often we now second-guess what we’re shown. About how hard it’s become to tell whether something is genuinely recommended, or simply promoted well. And about how that affects smaller, independent places most of all.

At some point, the conversation shifted from complaining to deciding.

The key decision was this: if we were going to build anything at all, it had to be something we would personally trust. No hidden mechanics. No advantages you could buy your way into. No clever language masking unequal outcomes.

That decision sounds obvious. It isn’t.

Once you commit to fairness, a lot of common options fall away very quickly. But that clarity is what turned a loose idea into an intentional concept.

Not bigger. Not faster. Just more honest.