Why We Chose Simplicity Over Scale

There’s a strong pull in modern product thinking towards scale first and clarity later.

Big numbers sound impressive. Feature lists grow quickly. Complexity gets framed as progress. But somewhere along the way, the original purpose often gets diluted.

We made a conscious decision to go the other way.

Simplicity forces discipline. It makes every decision more visible. It removes the comfort of hiding behind complexity when something doesn’t quite add up.

Choosing simplicity doesn’t mean thinking small. It means building something that can be understood without a guide, trusted without explanation, and maintained without constant intervention.

Scale can come later — or it might not. That’s not the point.

The point is that something simple, done properly, is far more resilient than something clever that relies on constant adjustment to stay believable.

It really is, that simple!